Sustainable Packaging | Willowpack's Eco Friendly Printing

Sustainability

Willowpack is committed to creating a better future for our planet.

Willowpack's Sustainability Commitment

Less Carbon Emissions

We pair industry-leading digital printing with innovative automation to print with less energy and produce less carbon.

Less Waste

We’ve reduced our waste by 50% in the past 6 years, and aim to continue reducing this by 25-30% every year.

Less Compromise

We do this without inflating costs or slowing down production, because sustainability should be accessible to all.

Traditional Printers

Typically use flexography or rotogravure

Willowpack

We use digital printing

Plates and setup sheets

Requires large amounts of water for plate cleaning and operation
Higher energy demand for setup
Requires large runs to be cost-efficient
Larger overall carbon footprint

No plates and setup sheets

Uses little to no water in the printing process
Lower overall energy use, especially for short runs
Print exactly what you need, reducing waste
Smaller overall carbon footprint

High chemical use

Chemicals used for plate processing and cleaning
Inks often contain harmful chemicals

Low chemical use

No photo chemicals or etching agents used for plates
Water-based, non-toxic inks with no heavy metals

Many outsource orders to Asia

More mileage during shipping = more carbon emissions
More difficult regulating when production facilities are in Asia

100% of orders produced in North America

Less mileage traveled during shipping = less carbon emissions
Better regulated for environmental protection and human rights

Willowpack offers options for packaging that is recyclable in most areas of North America.

Recyclable Plastic Pouches

Paper Product Boxes

Recyclable Box Sleeves

Paper Roll Labels

Paper Beverage Cases

Paper Cut and Stack Labels

We use advanced HP Indigo digital printing technology.

These machines are made with certified sustainable practices. They are also created for high-speed, low-energy performance. Printing is done with non-toxic Liquid ElectroInk, and we print on more substrates, meaning you have more eco-friendly material options.

Just a few examples of our equipment:

HP Indigo 200K Digital Press

HP Indigo 6900 Digital Press

HP Indigo 100K Digital Press

HP Indigo 15K Digital Press

Real sustainability claims should be backed by solid numbers. We did the math to compare carbon emission numbers for some popular packaging orders:

Stand Up Pouches

5,000 pouches made from PE + PET lamination, 4″x6″x2″, CMYK colour printing

Traditional Packaging Printer in Asia

Printing method: Rotogravure
Carbon Produced
*Includes shipping to a North American port

82.50 kg CO₂*

Traditional Packaging Printer in North America

Printing method: Rotogravure
Carbon Produced

9.09 kg CO₂

Willowpack

Printing method: Digital
Carbon Produced

1.80 kg CO₂

🌎 You could save 80.7 kg CO₂ in carbon emissions — That’s like drying 40 loads of laundry in the dryer!

Product Boxes

1,000 boxes made 18pt SBS + Gloss AQ coating, 2″x2”x4″, CMYK colour printing

Traditional Packaging Printer in Asia

Printing method: Offset
Carbon Produced
*Includes shipping to a North American port

94.74 kg CO₂*

Traditional Packaging Printer in North America

Printing method: Offset
Carbon Produced

1.14 kg CO₂

Willowpack

Printing method: Digital
Carbon Produced

0.49 kg CO₂

Digital printing not only reduces carbon emissions — it also makes small batch orders more affordable.

Roll Labels

Roll Labels: 5,000 labels made from BOPP + lamination, 2″x3″, CMYK colour printing

Traditional Packaging Printer in Asia

Printing method: Flexographic
Carbon Produced
*Includes shipping to a North American port

63.14 kg CO₂*

Traditional Packaging Printer in North America

Printing method: Flexographic
Carbon Produced

0.76 kg CO₂

Willowpack

Printing method: Digital
Carbon Produced

0.33 kg CO₂

⏰ Willowpack produces only 0.16 kg CO₂ to print these — that’s like using a computer for 35 minutes.

Sustainability

Willowpack's Sustainability Commitment

Less Carbon Emissions

Less Waste

Less Compromise

Traditional Printers

Willowpack

Recyclable Plastic Pouches

Paper Product Boxes

Recyclable Box Sleeves

Paper Roll Labels

Paper Beverage Cases

Paper Cut and Stack Labels

Together we can make a difference—for your brand and for our planet. 🌎

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